# Content-Based Matchmaking

## Get Matched with Relatable Stories

<mark style="color:blue;">**Match based on the content you put out**</mark> such as emotions, confessions, or lifestyle. We avoided going the normal dating app route of swiping on user profiles for the following reasons:

1. To allow our users to maintain their anonymity if they so choose.
2. Dating app users spend on average, less than a second looking at each user profile
3. Profile-based swiping promotes swiping based on the attractiveness, status, and race of a potential partner
4. At XO, our goal is to create meaningful and deeper connections. We want users to actually read the content others are putting out.&#x20;
5. Users' content will be recorded on [Cyber L2](https://docs.cyber.co/) to empower creators to own the links between themselves and their community, forming a fully composable, decentralized social graph.

<figure><img src="https://3641623067-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F979wFS29VEJqqQqhVaMU%2Fuploads%2Fh9OkvMDXOSVUXOjhnIwJ%2Fezgif.com-video-to-gif.gif?alt=media&#x26;token=8c2e3316-32a3-4f2c-b3c7-267c5d99bcf9" alt=""><figcaption><p><mark style="color:blue;"><strong>Anonymous matchmaking:</strong></mark> Our system displays the text first before the underlying image.</p></figcaption></figure>

{% hint style="info" %}
We found that our users spend more time on each card, have a higher like-to-view ratio, and have a higher response rate than traditional dating apps.
{% endhint %}